BruceGlen Lights Up Milano Fashion Week with SS26 Collection “Now” at Starbucks Reserve Roastery
In a burst of color, energy, and storytelling, American brand BruceGlen lit up Milano Fashion Week with the presentation of its Spring/Summer 2026 collection, titled “Now”, hosted at the iconic Starbucks Reserve™ Roastery in Piazza Cordusio.
An Ode to the Present
Created by twin brothers Bruce and Glen Proctor, the “Now” collection is an invitation to live in the moment with lightness and joy. As the designers stated:
“This season is about pausing to catch a laugh, feel the sun, and wear something that makes you smile. We were inspired by the fleeting magic of chasing bubbles — joyful, iridescent, full of life — not because they last forever, but because they shine brightly in the moment.”
The runway featured flowing garments, luminous fabrics, and pop patterns in a visual explosion that celebrated the beauty of the now. The message was clear: live the present with positivity, embracing spontaneity and everyday wonder.
A Fashion Show Open to Starbucks Customers
In a strong gesture of inclusivity, Starbucks chose to open the doors of the Roastery to its customers, making an official Milano Fashion Week event accessible to those who don’t usually have access to such experiences.
This decision reflects the brand’s intent during this edition of MFW to democratize fashion, turning an exclusive moment into a shared opportunity where anyone could feel part of a creative and inspirational narrative.
The Roastery, already known for hosting cultural initiatives, was transformed for the occasion into an immersive stage, where the audience experienced the magic of the runway up close, surrounded by Jamila Solis’ live performance, bubble installations, and dreamlike atmospheres.
Milan, Capital of Fashion
The BruceGlen SS26 event captured the very essence of Milan — a city that seamlessly blends fashion, design, culture, and iconic locations into unique experiences. The show reaffirmed BruceGlen’s position as one of the most innovative and inclusive brands on the international scene, capable of delivering a universal message through fashion.
