Give the Gift of Coffee Craft at Starbucks Reserve™ Roastery Milano

In a country where coffee is part of everyday life, the most memorable gift is one that invites discovery, connection, and storytelling. This holiday season, Starbucks Reserve™ Roastery Milano introduces an experience designed to do just that: “Roast with a Starbucks Reserve™ Roaster.”

Step inside the historic Palazzo Broggi and explore the Roastery like never before. The journey begins with a guided tour that reveals the unique bond between Starbucks and Milan, before granting access to the roasting area — a space usually closed to the public. Here, you’ll witness the transformation of green coffee beans into rich, aromatic perfection. Walking among burlap sacks, iconic machinery, and the warmth of roasting drums, you’ll discover every step of the process, from bean selection to roasting and packaging, and see how technology and craftsmanship work in harmony to create exceptional coffee.

The experience concludes at the Arriviamo Bar with a tasting of the Milano Roastery Microblend, prepared in coffee press. With notes of maraschino cherry, gianduia, saffron, and candied orange peel, this tasting is the perfect way to savor the story you’ve just experienced.

The gift package includes full access to the experience — a complete Roastery tour, exclusive entry to the roasting area, and a final coffee tasting — along with a bag of Starbucks Reserve™ Christmas Blend, wrapped in the iconic burlap sacks of the Roastery. This year’s Christmas Blend combines beans from Hacienda Alsacia, Starbucks’ farm in Costa Rica, with Aged Sumatra beans harvested in 2019 and slowly matured, developing deep notes of spice, wood, and leather that make this coffee rich, enveloping, and perfect for the holidays.

Gift cards (€90) including Christmas Blend are available for purchase at Starbucks Reserve™ Roastery Milano in Piazza Cordusio until January 7, 2026, and the experience can be redeemed anytime until December 31, 2026. 

This is more than a present — it’s a journey into the heart of coffee. Perfect for coffee enthusiasts, food lovers, or anyone curious to explore something new, it’s a gift that creates memories and celebrates the craft behind every cup.